The idea of the "Firm of the Future" is an old story. However, recent evolutions are changing the face of business: the growing impact of platforms, fueled by GenAI, is a hot topic in strategy. Fundamental research questions arise from the understanding of the reasons why firms and management exist and what they could become. This talk will explore some of these questions and propose tentative answers.

Join Prof. Frédéric Fréry, Academic Director of the Global Executive PhD, for this fascinating masterclass at the intersection of research and business. The session will be followed by a presentation of the Global Executive Ph.D., a programme for senior executives seeking an intellectual challenge worthy of their professional experience. Download the programme brochure.

ESCP Business School is ranked #4 in Europe (Financial Times, 2023).