This Masterclass will explore how luxury brands are redefining their identities to navigate the dynamic intersection of heritage and technology.

As the sector experiences seismic shifts in consumer expectations and technological innovation, this session will focus on how brands are challenged to ensure a delicate balance between preserving timeless craftsmanship and integrating cutting-edge digital strategies.

This session will explore:

• How luxury brands are navigating the dynamic intersection of heritage and innovation
• Strategies for balancing timeless craftsmanship with digital transformation
• The future role of creativity, culture, and technology in shaping brand identities

The Masterclass will be hosted by Prof. Ana Roncha, Academic Director of the Executive Master in Luxury Transformation & Leadership (EMLux). She will then present this programme to you during a dedicated information session

Why Attend?

• Gain insider insights from one of the sector’s leading academic and industry experts
• Understand the evolving dynamics of consumer behaviour and digital influence
•  Explore case studies of brands redefining their heritage for a new generation
• Engage directly in discussion about the opportunities and challenges shaping luxury today

About the Executive Master in Luxury Transformation & Leadership (EMLux)

This webinar also gives you a unique window into the EMLux programme, designed to equip professionals with the expertise to thrive in the future of luxury.

Programme Highlights

• Global Exposure – Study across London, Paris, and Dubai, with an international faculty and diverse cohort
•  Industry Integration – Learn from leading luxury experts, real-world projects, and brand collaborations
• Cutting-Edge Curriculum – Blending heritage, sustainability, and innovation to future-proof leadership in luxury
• Flexibility – Choose between a blended format (on-campus + online) or a fully online option, adaptable to your career
• Powerful Network – Join ESCP’s 85,000+ alumni community and connect with executives shaping the luxury sector worldwide